The rest of the variance left to explain is caused by unconscious effects of all kinds of subtle cues in the environment" (Dijksterhuis, Smith, Van Baaren, and Wigboldus 200). Thus, when it comes right down to it, the consumer who chooses organic produce may be looking for a healthier alternative, or they may just be motivated by the healthy looking customer who just chose organic herbs and salad greens for their own dinner that evening, it is difficult to pinpoint just what motivates every customer.
References
Dijksterhuis, a.J., Smith, Pamela K., Van Baaren, Rick B., and Wigboldus, Dani l H. "The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology;...
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Harris, Brian. Burress, David, and Eicher, Sharon. Demands for Local and Organic Produce: A Brief Review of the Literature. University of Kansas. 2000. 17 Nov. 2008. http://www2.ku.edu/~ipsr/resrep/pdf/m254A.pdf
Oliveira-Castro, Jorge M., James, Victoria K., and Foxall, Gordon R. Postreinforcement Pause in Grocery Shopping: Comparing Interpurchase Times Across Products and Consumers. Psychological Record; Fall 2007, Vol. 57 Issue 4. 483-500.
Tin, Sandar Tin, Mhurchu, Cliona Ni, and Bullen, Chris. "Supermarket Sales Data: Feasibility and Applicability in Population Food and Nutrition Monitoring." Nutrition Reviews; Jan. 2007, Vol. 65…
